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True blue.
Blue. It’s the color of first place and the color of winners. Blue is as limitless as the sky and as vast as the ocean. It’s about seeing endless possibilities where others see obstacles and embracing the future with open arms. It’s having the courage to dream big and the boldness to let nothing stand in your way. Blue is daring, determined and driven to succeed. It’s the color of thinkers, doers and dealmakers, 92,000 agents strong, spanning 47 countries across this big blue planet. Blue is true, and blue is beautiful. That’s why blue is the official color of the Coldwell Banker brand.

Fun is fundamental to success.
Real estate agents are social creatures, and you’ll find them in their natural habitat at Gen Blue®, a one-of-a-kind conference and celebration held by the Coldwell Banker brand. Taking place in cities from Miami to Los Angeles, this is the ultimate expression of what it means to be part of the Blue. Around every corner you’ll find opportunities for networking and learning from some of the smartest and most successful names in the business. Awards are given out as recognition to top producers and cultural leaders. Visionary speakers are there to inspire. Entertainment is strictly A-list. The atmosphere is electric, because anything can happen. It’s the purest representation of the Coldwell Banker experience.

A culture of caring.
In partnership with, Coldwell Banker brand started the Homes for Dogs Project, whose mission is to find loving homes for dogs in need. Our affiliated agents and staff have gone above and beyond in embracing the initiative, with many volunteering their time, taking to social media and hosting local adoption events. The Homes for Dogs Project has become a powerful way for agents to connect with their communities and has led to tens of thousands of adoptions – an accomplishment we’re extremely proud of.

Providing real value to Women.
Women make up more than two-thirds of all the real estate agents in the country. But that number drops rather dramatically when you look at the percentage of women at the Broker/Owner level. Real estate can be a rewarding career for women. From our Coldwell Banker® Women in Leadership initiative to our recognition as a winner of The Women’s Choice Award®, the Coldwell Banker brand is dedicated to making sure that women have opportunities for career growth; and that there is a path to ownership and leadership for the women who want it. Find out more

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